Innovative Stand for Auto Show
Project Description
Futuristic stand created for a major automotive brand at the International Auto Show in Milan.
An ambitious project for a luxury automotive brand that wanted to present its new electric models in an innovative way. We created a stand that combined futuristic design, sustainability and interactive technology.
Main features:
- Modular structure in aluminum and glass
- Programmable dynamic LED lighting
- Interactive areas with augmented reality
- Eco-friendly and recyclable materials
- Virtual test drive area
The result was a stand that attracted over 50,000 visitors during the fair and won the "Best Stand Design 2023" award.
Project Details
Client
Prestige Motors
Category
Automotive
Event Date
15/10/2023
Location
Fiera Milano Rho
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